Monalisa Okojie is a Nigerian American based jeweller who has made a name for herself in the high circles. True African Woman caught up with her and this is what she had to say:
Q: What do you do exactly – do you make and sell or do you just sell jewellery?
I own a jewellery line which I started in 2008. I am the jewellery designer and I sell everything. They are very unique pieces.
Q: What kind of jewellery are you into?
We are a very high-end business. All our pieces have precious stone like gold and diamond. And even if I use a coral piece, I always mix it with precious stone.
Q: I believe your jewels have been adorned by a number of celebrities – the likes of Lil Kim, Natalie Cole, Lisa Raye and Whitney Houston. How did you tap into this market of Hollywood celebs?
I had a friend who was friends with Whitney, she did the introductions and it went on from there. {Not what you know but who ey}
Q: Who was your first celebrity client?
Megan Good was actually my first celebrity client?
Q: It seems like you interact with so many of these Hollywood Stars. How did it happen and how does it feel?
[She laughs] The accent has been a blessing. When I meet a person, the first thing they notice is the accent and somehow we get talking. The majority of them are very nice. I treat them as ordinary people – not like super stars. {Tip #1 ladies, when you go out there, do not be trying to change your accent; it’s your best asset!}
Q: So you practised law for a whole decade and yet here you are in the jewellery business. Why the change of careers?
I was actually bored of law. I did it well, my clients were happy but I was bored. In the beginning I would make pieces for myself and my family and friends would think I’d bought them. After having convinced them that I had made them, they’d ask me to make something for them, and in 2007 I decided to take it up as a profession.
Q: Tell us about your company.
It’s a high-end jewellery line. The Headquarters is in L.A. It’s not a shop where you can just walk in and buy what you want – it’s strictly by appointment. We are also moving in to Nigeria, Ghana and Nairobi.
Q: Why did you name it Nehita?
Nehita is actually my middle name. It comes from the Ishan tribe, where I’m from – it means … {Keeping it African – nice}
Q: Do tell us about your Nigerian heritage?
I’m a princess from Egure in Irrua. Irrua is in the Ishan tribe of the Edo State. It’s in the western part of Nigeria, right next to Yoruba. I grew up in Lagos, did my education there and came to the States in 1998 – it’s been 15years now. And today was actually my 16th anniversary. {This was on the 2nd of May. CONGRATULATIONS Monalisa!}
Q: Which Jeweller or designer inspired you?
Actually, because I started it on my own, I wasn’t inspired. But along the years, I’ve liked Coco Chanel –
because her things are classic. You can wear it today, again in 20 years’ time, and you’ll still look good. You can pass it on from generation to generation. {Well, we think Monalisa’s creations are classic as well}
Q: What is a normal working week like for you?
I’m a very early person. I’m up pretty early, do my devotion, by 6am I’m in my car, get to my office (I have a gym at the office) so I work out and my day begins. If I have a meeting, I go for the meeting and if I have a lunch meeting, I go for the lunch meeting. I leave the office around 3pm. I like to start early and leave early so I can have time to be with my kids and help them with homework and the like. I prefer to do my designs late at night because it’s quiet.
Q: What do you love most and miss most about Africa and particularly Nigeria?
I love the music and I’m a true African at heart. I love my culture; I love how I grew up, family, togetherness, overcrowded parties, Christmas parties and my language. I don’t even speak in English with my children. {No place like home for sure}
Q: Have you been anywhere else in Africa besides Nigeria?
[Embarrassed laugh] Well, I’m embarrassed to say I haven’t been in a lot of places, but I have been to Ghana a few times, Cameroon and I intend to go to the Gambia and Ivory Coast.{We forgive her don’t we?}
Q: In your opinion, what is a True African Woman?
A true African woman is strong, she doesn’t back down, she’s a family woman – family first, business second. She cares for people and has compassion. Even if you are not related by blood, everyone is family. Because of this, we can embrace everyone from every culture. Also, failure is not an option.
Q: Do you think you are one?
Girl! Of course I’m one. [I can definitely hear a smile in her voice]
Q: In conclusion, what would you like to say to African women in and outside Africa?
I’ve got one thing to say to all of them. We all need to stay strong, help each other and embrace our culture. {Indeed we should}.
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